Seaview MAP Policy

MAP (Minimum Advertised Price) Program Details

SEAVIEW has and will continue to enforce an advertised price policy (“MAP Policy”) for all the Seaview brand products. This requires that no Seaview product should be advertised, printed or displayed less than 20% off Manufacturer Suggested Retail Price (MSRP).

To protect the investment of our high-quality dealers and the Seaview brand, we will continue to use this MINIMUM ADVERTISED PRICE POLICY (“MAP Policy”). SEAVIEW established this MAP Policy due to the fact that some reseller advertising that promote SEAVIEW products primarily on the basis of price could be detrimental to the Seaview brand. Such activities can be harmful to the Seaview brand reputation and competitiveness, and allow some resellers to take advantage of the service and support efforts of others. SEAVIEW believes that these practices are unfair and thus discourages such efforts.

These policies will continue to properly position Seaview products in the market and preserve Seaview’s reputation of providing customers with high value products, new product development, brand marketing and outstanding customer support. 

Resellers remain free to establish their own resale prices for all Seaview products. However, upon Seaview’s verification that a reseller has advertised Seaview products via advertised, printed or displayed media at a net retail sale price below Minimum Advertised Price policy (the “MAP”), Seaview, without assuming any liability, reserves the right to cancel all orders and will indefinitely refuse to accept any new orders from said reseller. 

From time to time, Seaview may permit all resellers to advertise MAP Products at prices lower than the MAP retail price. In such events, Seaview reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.

SEAVIEW sales representatives have no authority to modify or grant exceptions to this policy. 

All questions or comments regarding this MAP policy are to be directed to

SEAVIEW reserves the right to change or amend its Seaview MAP program and pricing at any time. SEAVIEW will notify all customers of any changes to the MAP program in a timely fashion.